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New York’s clothing scene has classically been forged on the streets. While the European capitals specialized in haute couture, New York’s style was altogether more practical and rooted in the real world. But while it was overlooked for a long time, the American powerhouse is well and truly alive right now with brands like NOAH leading the charge.

Headed up by Brendon Babenzien, NOAH collections are based around preppy classics but retain the sense of on-the-pulse relevance that Babenzien perfected as Creative Director of Supreme. Much of the brand’s work revolves around charity and environmental activism, which are big pulls in this day and age.

Another big pull? 40 percent off in the NOAH sale.

With the code below, you can take 40 percent off in the NOAH sale for the next few days. It’s only available until July 31, so don’t sleep on it.

Scroll for NOAH sale details

What’s the deal? 40 percent off When? Until July 31, 2022 Code? Click here to shop the sale and enter code 'TAKE40' at chekout

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