Kevin Durant For Drake Is Easy Money For NOCTA (Literally)
Following the Glide's debut in September, Drake's NOCTA x Nike line is preparing to drop another colorway of its Zoom Flight 95-like shoe, this time dressed in all-white and red. Alongside the chunky sneakers, NOCTA has prepared apparel pieces for a full NOCTA uniform.
Drake, in typical Drake fashion, enlisted NBA Hall of Famer Kevin Durant for the collection's campaign, alongside the tag line: "Easy Money, For NOCTA."
With the Glide drawing inspo from Nike's basketball shoes, it's no surprise that NOCTA has whipped up some gear centered around the sport, including mesh jerseys and shorts.
Crafted with Nike's sweat-wicking DRI-FIT technology, the NOCTA Basketball pieces come in black and icy blue color options, like NOCTA's Nike Tech suits. Hey, throw the warming fleece over your playing pieces and you got a cozy post-hoopage look.
NOCTA x Nike Basketball collection also offers up a warm-up jacket, warm-up pant, velour travel jacket, engineered knit top and leggings, sideline jacket, ball socks, boxers, and headband. There's even an actual NOCTA-branded basketball amongst the line-up.
Drake may be a certified lover boy, but he's a certified basketball fan. The musician's fandom has been well-documented over the years, from suiting up for quick games with the bros to Drake's numerous courtside appearances at the Toronto Raptors games — where he's previewed new NOCTA Nike shoes once or twice.
In his most recent display of love for the game, Drake gifted the University of Kentucky basketball team with exclusive NOCTA Nike Glides sneakers rendered in the school's colors. Although not a player for the Wildcats, Drake's BFF Lil Yachty was lucky enough to secure a pair, too.
When's NOCTA Basketball dropping? Fans can expect the latest NOCTA x Nike apparel offering to drop on November 8 on Nike's SNKRS app and select retailers.
Drake has presented NOCTA basketball gear in the past. With the latest, the Boy is simply getting his head as well as NOCTA's further into the game (and potentially others).
This article was first published on October 23 and updated on November 7.
