Norse Projects Sets New Levels With ARKTISK
Norse Projects' innate understanding of its surroundings and the environment from which it heralds has propelled it to world-class status, building a loyal following that, over the years, has trusted in the brand to keep it prepared for any and all conditions.
Through carefully considered capsules tailored to tackle specific elements and functional design considerations woven into its core collections, it's made a strong statement for its expertise, so much so that it's taken a huge leap forward to launch Norse Projects ARKTISK.
It would be disingenuous to disregard ARKTISK as just another collection or offshoot. This is a whole new beast, built with a very specific focus – to enable its users to tackle and overcome all-terrain conditions, providing functional, high-performance, and highly stylized garments and footwear.
Taking an eye to the ARKTISK line-up will certainly drum up similarities to the Norse Projects mainline collection – naturally, as it is of its craft. Outerwear, in particular, has a familiar feel, with strong lines and minimalist aesthetics. Each piece is, however, more finely tuned.
The Expedition Parka, for example, is dialed-up with GORE-TEX and RENU recycled down with water-repellent HyperDRY technology, creating a waterproof and windproof yet warm full-length jacket. Addition styles such as the Long and Short Down jackets utilize Pertex Sheild and Renu down for lightweight protective qualities.
While the collection's apparel lines are certainly a selection to marvel at, excellence is found within the ARKTISK footwear selection. A first for the brand, the selection is far from novice.
Characterized by three styles (all of which, as well as the apparel, are available online now), the Mountain Boot, Zip Up Runner, and Lace Up Runner, this Vibram-equipt armory has the potential to give Salomon's most favored styles a run for their money.
Each is fine-tuned for peak performance, with varied Vibram technologies and fabrications. If this concise selection is anything to go by, then we've got something special on our hands with ARKTISK that shouldn't be overlooked moving forward.
