Highsnobiety
Double Tap to Zoom

Sailmaker North Sails, official clothing supplier of the 36th America’s Cup presented by Prada, has dropped a fresh batch of gear ahead of the 2021 race.

To be clear, no, this is not actual Prada — the luxury house merely sponsors the competition and has no involvement in North Sails' manufacturing process — and yes, some of the bits pack a little too much dad-scooping-beers-with-the-boys-at-the-golf-clubhouse energy, but overall, it isn't half bad. There are some neat technical jackets featuring GORE-TEX technology; casual tees that work for both exercising and knocking around in, and the obligatory dad cap that can be worn ironically, should you still be stuck in 2018. It's affordable, solid enough stuff from a brand that has tried to do right by the environment, with over 20 million plastic bottles said to have been used during the production process.

North Sails has been supplying sails to the America’s Cup for decades, but this tournament marks its first attempt at producing apparel. Prada has sponsored Italian outfit Luna Rossa (whose own merch is worth a gander) since their founding in 1997, which eventually led to the Linea Rossa sub-line. Louis Vuitton had been the naming rights sponsor of the challenger series since 1980, but was replaced by its fashion rival in 2018.

We Recommend
  • The North Face’s Techy Offtrail Is Beauty & Brains
    • Sneakers
  • Prada Goes Wild (West)
    • Style
  • UNDERCOVER & The North Face's Off-Road Shoe Has Military-Grade Strength
    • Sneakers
  • Top Off Your 'Fit With Our Favorite Knitwear Pieces
    • Style
  • The North Face's Laceless Trekking Shoe Is a Beauty & Beast
    • Sneakers
What To Read Next
  • Shrinking UNIQLO's Best Bag Is the Only Way to Make It Bigger
    • Style
  • This Classic Nike Sneaker's Game Days Are Over. Its Fashion Era Has Just Begun
    • Sneakers
  • Nike's Insanely Fire "Volcano" Air Max Sneaker Finally Erupts
    • Sneakers
  • Lacoste Footwear Steps Into a New Era
    • Sneakers
    • sponsored
  • Snob Diaries: A Super Bowl LIX Showcase with Hip-Hop OG Mannie Fresh & Crown Royal
    • Culture
    • sponsored
  • Surprise! Riccardo Tisci's Nike Reunion Is Sneaker-Free
    • Style