Brutalism, Pies & Barbour Jackets: Introducing the Not In London Collection
Mark your calendars. Not In London embarks on a takeover of the English capital city.
Beginning on February 20, Not In London arrives with exclusive events, a pop-up shop in the city's most famous department store, and an installation at the British Fashion Council's NEWGEN space during London Fashion Week. Plus, during it all, we’re releasing exclusive collaborations with leading local institutions.
For the latest edition of Not In London, familiar names from the previous year’s festivities emerge. Chiltern Firehouse, an exclusive hotel and a celebrity hotspot, returns with new collaborative merch ranging from oyster-shaped candles to fuzzy mohair knitwear. Plus, there’s a new line of highly limited, upcycled creations with Barbour.
Having honored British royalty for last year’s Not In London, Knitwrth is back as part of our Barbican collaboration, creating a graphic sweatshirt and tote bag featuring imagery of the famous brutalist complex. The wider collection also includes graphic tops, a tea set, and a puzzle.
Cédric Grolet, the celebrated French pastry chef who runs a pâtisserie in the esteemed London hotel The Berkeley, enters the fold for a pastry-themed collection including a jacket in collaboration with Scandinavian label NN.07.
Meanwhile, local London-based designer Nicholas Daley reflects on the cultural impact of the Windrush generation in a three-piece collection. He can be seen wearing the collection in our new campaign alongside three Central Saint Martins students, competition winners who have had their designs produced for Not In London, and representatives from our other collaborations.
Rounding out the cast in our campaign are Tallula Christie and artist Oloula Slawn, owners of East London cafe BeauBeaus, as well as Samuel Trotman, the trend consultant behind the Instagram curation page Samutaro, and Hannah Da Silva, founder of the collective Gorpgirls.
The Not In London collection, designed to celebrate the nuances of British culture, arrives at the Highsnobiety Shop on February 21 and is available at a pop-up shop in Selfridges.
