Highsnobiety
Double Tap to Zoom

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • Designer Sneakers Are Good Again
    • Style
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • New Balance Debuts Clubhouse 2.0 at Berlin’s Top Race
    • Sneakers
    • sponsored
  • The Best Luxury Sneakers to Buy Right Now
    • Sneakers
  • Loro Piana & New Balance Prove Dad Shoes Can Be Quiet Luxury
    • Sneakers
What To Read Next
  • Actually, Fendi's $1,500 Luxury Red Wing Boots Are Kind of a Steal
    • Footwear
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
  • Even in Stealth Mode, Nike's Outdoor-ish Cross-Trainer Looks Almost Too Good
    • Sneakers
  • Shrinking UNIQLO's Best Bag Is the Only Way to Make It Bigger
    • Style
  • UNDERCOVER & Bunney Are Locked In, Rabbit Jewelry Included (EXCLUSIVE)
    • Style
  • A Classic New Balance Soccer Shoe Has Been Samba-fied
    • Sneakers