Highsnobiety
Double Tap to Zoom

The fashion industry continues to take a hit amid the coronavirus pandemic. Now Patagonia has announced plans to halt all operations due to concerns over the outbreak.

Patagonia's CEO Rose Marcario made the announcement yesterday in a statement posted to the company’s website, noting that the brand will be closing all of its stores and stop taking orders online.

“As COVID-19 spreads — and is now officially a pandemic — we are taking additional safety measures to protect our employees and customers,” Marcario wrote. “The scale of impact is still unknown, and we want to do our part to protect our community especially while testing availability is unknown.”

Patagonia promises it will continue to pay employees throughout the closure. It is unclear how long these measures will last, but the brand assures it will continually "reassess and post an update."

We Recommend
  • NIGO: Streetwear Pioneer, LVMH Mastermind... Convenience Store Manager?
    • Style
  • Up Close With Levi's Absurdly High-End, Handmade Japanese Denim
    • Style
  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)
    • Beauty
  • Telfar’s First-Ever Store Is Bigger Than Bags
    • Style
  • Toy Story's Head Cowboy Is All Over this Sublime adidas Samba
    • Sneakers
What To Read Next
  • Why Is Everything Hairy?
    • Style
  • Jonathan An-Dior-son
    • Style
  • Jacquemus Perfected Timberland's Most Jacquemus Shoe
    • Sneakers
  • Dr. Martens' Peanut Butter-Flavored Loafer Is Three Kinds of Leathery Goodness
    • Sneakers
  • Carhartt, a Jewelry Brand?
    • Style
  • adidas' Sweetest Sneaker Has Turned Punk
    • Sneakers