Highsnobiety
Double Tap to Zoom
Highsnobiety
1 / 2

It's pretty hard to top Balenciaga's insane runway show invitescracked iPhone, anyone? — but Prada's putting in work.

Specifically, Miuccia Prada and Raf Simons created a coat from paper to tease their Spring/Summer 2023 runway show, premiering during Milan Fashion Week on June 19.

The Prada coat invite is indeed made of paper, though it's not the same stuff that's used to print receipts or fill notebooks. It's hardy enough to be worn as a garment while being light enough to pack into a tiny envelope that'd normally hold a more conventional invite.

Your Highsnobiety privacy settings have blocked this Instagram post.

On the rear, that inimitable Prada triangle logo — a renewed source of inspiration for the Milanese luxury house in recent years — and bold text that says exactly what a runway show invite would normally say.

Prada's coat is giving Beuys, no doubt, at least in the sense of a loose-fitting overcoat being made of something rarely used to create garments.

Considering that the weather in Milan is currently nearing three figures, however, it'd probably be wiser to leave this in the hotel room.

Your Highsnobiety privacy settings have blocked this Tiktok.

Note that Prada isn't the first to make fashion out of an unconventional fiber a la Joseph Beuys: Faye Toogood of the eponymous brand once made a jacket out of an issue of the New York Times and Martin Margiela memorably made all kinda things out of upcycled stuff.

But, as far as Spring/Summer 2023 show invites go, Prada is leading the pack.

Your Highsnobiety privacy settings have blocked this Tiktok.

With funky foam clogs and Cassius Hirst collabs under Prada's belt, it's nice to see the luxury house having fun.

Prada collections under Miuccia and Raf have pushed the brand into further exploring kitschy patterns and material oddity, which is better than the usual fashion fare and, IMO, is nearly as interesting as the runway shows themselves. More fun invites, please.

We Recommend
  • Top Off Your 'Fit With Our Favorite Knitwear Pieces
    • Style
  • SS25's Hottest Accessory Isn’t a Bag — It’s Big-Ass Glasses
    • Style
  • Bottega Veneta's SS25 Show is Both Playful and Precise
    • Style
  • Prada SS25: On the Edge of Tomorrow
    • Style
  • JW Anderson SS25 Mastered Less Is More
    • Style
What To Read Next
  • A Creative Footprint: For Taofeek Abijako and Quil Lemons, Legacy is Built One Step at a Time
    • Footwear
    • sponsored
  • Sandy Liang's Subus Are Spared No Bow
    • Style
  • Arc'teryx's First-Ever Print Is a Very Arc'teryx Take on Camo
    • Style
  • Brilliant Japanese Retailer BEAMS Finally Sets up Shop in America
    • Style
  • Nike's New Insane Air Max Shoe Brings the Heat & Lots of Air
    • Sneakers
  • Ganni's Next New Balance Sneaker? A Super Chunky (& Shiny) Running Shoe
    • Sneakers