Welcome to Louis Vuitton, Pusha T
Louis Vuitton's star power strikes again. The French label has announced Terrence LeVarr Thornton, famously known as Pusha T, as its latest ambassador, joining names like Gong Yoo and Victor Wembanyama at the luxury brand family.
Pharrell, Louis Vuitton's menswear creative director, and Pusha T share a deep and enduring history. The Virginia natives have collaborated musically on numerous occasions, one of the most recent being Clipse's forthcoming album, which will be entirely produced by Pharrell.
Pharrell and Pusha T are both adidas collaborators as well as fashion week regulars. As Pharrell prepares to unveil his latest Louis Vuitton collections, Pusha T is usually lined up with the models, ready to hit the catwalk and showcase the latest wears.
Or, in some cases, our cover star might be watching from the crowd with the rest of Pharrell's "phriends."
Pusha's appointment as brand ambassador makes sense given not only his profound connection with Pharrell but his unmistakable role in culture and storytelling, elements also key to Louis Vuitton's legacy.
According to a Louis Vuitton press statement, "[Pusha T's] ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the Maison's own dedication to unique expression across fashion and culture."
