Highsnobiety
Double Tap to Zoom

Kanye West's new head of media and partnerships is Jason Lee, AKA The Guy Behind That Queen Elizabeth II Death Hoax.

On February 22, Lee's gossip site Hollywood Unlocked published an "exclusive" report alleging that the royal passed away shortly after contracting COVID-19.

"Sources close to the Royal Kingdom notified us exclusively that Queen Elizabeth has passed away," the article boldly proclaimed. "She was scheduled to attend the wedding of British Vogue editor Edward Enninful, but was found dead."

Critics and journalists quickly refuted Hollywood Unlocked's claims, but Lee took to Twitter and Instagram with statements defending the site's baseless report.

Your Highsnobiety privacy settings have blocked this Twitter post.

In a since-deleted screenshot from Apple's Notes app (the trusty sidekick of many a divisive public figure), Lee listed several reasons why readers should believe Hollywood Unlocked.

Among them: "I've never lied," "I trust my sources," "I have yet to see an official statement from the palace saying otherwise," and, lastly: "I'll be at the Donda concert tonight with Ye."

The story gets weirder — on February 23, a Twitter account by the handle @HollywoodUL posted a now-deleted apology blaming an "intern journalist" for publishing the report on the Queen.

Your Highsnobiety privacy settings have blocked this Twitter post.

It seemed the saga had come to a rather laughable end, but the morning after attending Ye's DONDA 2 listening party, Lee tweeted: "Woke up to some fake account posting a retraction... we have not retracted our story. There has yet to be an official statement from the Palace."

(There's nothing like seeing Ye extend another hand to accused rapist Marilyn Manson to make you double down on your weird beliefs, I guess?)

It took Lee a week to accept the fact that the Queen is, in fact, alive and well. On March 1, Hollywood Unlocked finally conceded with an Instagram post breaking the (old) news that Lilibet had recovered from COVID.

Your Highsnobiety privacy settings have blocked this Instagram post.

West's decision to hire Lee, the kind of ridiculous grab at press that Ye is known for, is likely the result of his recent Hollywood Unlocked interview, a 45-minute chat that covered the rapper's thoughts on Donald Trump, Kim Kardashian, and a career in politics.

With Lee at the helm of Kanye's media strategy, we're in for more hoaxes, controversies, and PR stunts. Here's to 2022!

We Recommend
  • From Vans to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • New Balance's Dad Shoes Went Full Sporty Mary Jane
    • Sneakers
  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance
    • Beauty
  • Hey Dad, Can I Borrow Your Jorts This Summer?
    • Style
  • The Best Is Yet To Come for New Balance’s Chunky Dad Shoe
    • Sneakers
What To Read Next
  • Satisfy’s First Trail Sneaker Is Suspiciously Sleek
    • Sneakers
  • Steph Curry Is Stepping Out For the Tunnel Walk This Season
    • Style
  • Fursac X Mephisto’s Vintage Sneaker Is a Lowkey Thrasher
    • Sneakers
  • Ressence’s Super Sleek Watch Is Minimal to the Extreme
    • Watches
  • 20 Years of Retail Genius Deserves an Archival Stone Island Masterpiece
    • Style
  • The Salomon x Saytouché Nature Clog is Floral, Chunky & Downright Weird
    • Sneakers