Highsnobiety
Double Tap to Zoom
Reddit / @HamishGray
1 / 2

An intrepid UK-based Redditor by the name of @HamishGray parodies the Supreme fever that seems to be taking over the world these days via a set of satirical hoodies.

A sly homage to the brand's iconic box logo - or "Bogo" as it's known in the community of 'Preme fanboys - the "NOGO" brand's "Error" hoodies sport the same exact embroidered box as the NYC label's coveted sweaters - only this time the red rectangle is replaced with an "image missing" graphic.

The hoodies come in grey and olive colorways (although they're currently sold out), while black, olive and baby blue crewnecks are also available. Head over to NOGO's Big Cartel store to cop one for yourself.

If you'd like to see the original thread, head to Reddit.

For more Box Logo mania, check out our street style reports from the lineups outside Supreme's New York and Paris openings.

We Recommend
  • When Did Streetwear Get So Grown-Up?
    • Style
  • The Line Between Skiwear and Streetwear Is Increasingly Blurry
    • Style
  • Streetwear Has Lost Its Popularity. Is That a Good Thing?
    • Style
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Supreme Takes Nike's Craziest Clog for a Ride
    • Sneakers
What To Read Next
  • Quietly, Saucily, Saint Laurent Swaggered Its Way to the Top of Fashion
    • Style
  • Clarks' Slingback Is Business in the Front, Party in the Back
    • Sneakers
  • This Beiged-Out Nike Shox Is a Textural Masterpiece
    • Sneakers
  • The Future of Fashion? Good Clothes
    • Style
  • Nike’s Bubble-tastic, Most Advanced Air Max Is (Finally) Arriving
    • Sneakers
    • sponsored
  • A Beefy, Teched-Out Crossover Sneaker Is HOKA’s Idea of “Simple”
    • Sneakers