Highsnobiety
Double Tap to Zoom

Shawn Stussy has filed a new trademark for "Shawn" which includes the design for a new logo. The application was officially filed by Stussy's S/Double Corporation the day before the streetwear pioneer came out of retirement for Dior Men’s 2020 fall collection in Miami.

As yet, the application is still pending. According to documents, the trademark application has been accepted (has met the minimum filing requirements) but has not yet been assigned to an examiner.

Nevertheless, this is good news for fans of the streetwear legend. The Dior collaboration was his biggest project since he departed Stüssy in 1996. That alone was enough to reignite significant interest in the beloved American designer. Now, whether this trademark application means a revival of the S/Double or a completely new line, we can be sure to expect even more great things from the veteran designer in 2o2o.

We Recommend
  • From ASICS to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Stüssy & Converse’s Chuck 70s Are Unreservedly Reptilian
    • Sneakers
  • From Air Jordan to Saucony, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Stüssy Founder Shawn Stussy Unretired His Other Genius Clothing Brand
    • Style
  • Paint the Town Red? In Nike's New Crimson Air Jordan You'll Do Just That
    • Sneakers
    • sponsored
What To Read Next
  • Making the $15,500 Aimé Leon Dore Jacket (EXCLUSIVE)
    • Style
  • Why Telfar Is Opening Its Store in "the Literal Epicenter" of Counterfeit Culture (EXCLUSIVE)
    • Style
  • Rick Owens, Rolex & More Insanely Rare Chrome Hearts Hit Pharrell's Auction House (EXCLUSIVE)
    • Style
  • Rombaut Isn't Afraid to Be Cringe
    • Style
  • A Fated (Footwear) Folie à Deux: The Best Moments from Converse x Tyler, the Creator
    • Sneakers
    • sponsored
  • This Is the Golden Age of Old Folks Selling New Clothes
    • Style