The smart #5 BRABUS Premieres at Not In Milan
smart cars have always been synonymous with urban living. The small but mighty automaker has made a name for itself for its compact, efficient, and effortlessly stylish vehicles. For the city-dweller, they’re a well-known and much beloved classic, engineered for navigating dense urban topographies with precision while maximizing space and energy efficiency. But classics aren’t meant to be stagnant—they’re meant to be reimagined.
Enter the smart #5 BRABUS, unveiled exclusively during Milan Design Week at Highsnobiety's Not In Milan activation, which, this year, was themed ‘Classics Reinvented.’ This world premiere presented a redefined icon and is without a doubt their boldest model to date. Blending smart’s hallmark space efficiency and sleek design with a newfound versatility that defies expectations. This all-new model of the smart #5 line marries the precision of a city classic with the power and capability of a modern, performance-driven vehicle—now as suited to the rugged switchbacks of the Dolomites as it is to the bustling avenues of Milan.
In the city, the smart #5 BRABUS’s silhouette threads effortlessly through tight streets and bustling piazzas, its electric agility ideal for navigating complexity with style. From the polished boutiques of Brera to the architectural grandeur of Piazza del Duomo, its presence feels both natural and refined. It's a testament to how a classic urban icon can be reimagined to enhance not just city driving but the entire experience of moving through a vibrant cultural capital.
But the appeal of the smart #5 BRABUS isn’t confined to the city. Heading north, the terrain shifts from urban sprawl to alpine expanse. As Milan’s elegance gives way to the brutal beauty of the Dolomites, the car’s handling remains precise, its performance smooth and responsive. The smart #5 BRABUS adapts seamlessly, proving itself as comfortable on winding mountain roads as it is on cobblestone streets. Whether it's a weekend adventure or a spontaneous drive through untamed landscapes, the car’s performance feels intuitive and effortless.
The smart #5 BRABUS’s interior embodies a philosophy of duality—where bold performance meets everyday usability. Premium materials like the Alcantara-wrapped steering wheel and red BRABUS accents bring a sporty, refined edge, while thoughtful features ensure comfort and convenience. Dual 13-inch OLED displays for both the center console and passenger offer a seamless digital experience, complemented by an immersive 20-speaker Sennheiser Sound System. A panoramic roof floods the cabin with natural light, making the space feel open and connected to the world outside. Whether it's a stylish night out in Milan or a starlit evening by the campfire, the smart #5 BRABUS is built for both. It's a space where style meets substance—effortlessly modern, unmistakably BRABUS.
From Milan’s slick, bustling streets to the isolated majesty of the Dolomites, the smart #5 BRABUS redefines what it means to explore. Versatility isn’t an afterthought—it’s the entire point. By bridging the gap between metropolitan refinement and rugged wilderness, the smart #5 BRABUS exemplifies the potential of classics reimagined.
The smart #5 BRABUS will be available in Germany from the end of April, with other EU markets to follow. Discover more at smart.com
