Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Following his recent Coachella performance as Gucci Gang with Lil Pump and Gucci Mane, Smokepurpp brought out a sample of his jewelry collection to show GQ, before being joined by jeweller Avianne & Co, who supplied the Florida rapper with some new pieces.

Coming to the shoot wearing around $275,000 worth of iced-out items already, including a flooded $60K-70K Audemars Piguet wristwatch, Smokepurpp supplements his jewelry collection with even more rings and necklaces.

Johnny Avianne from Avianne & Co also breaks down some of the craftsmanship behind their pieces, explaining how diamonds are added to the brand's prong-set items. For a behind-the-scenes look at what it's like to shop for jewelry with Smokepurpp, check the video in full above.

For more of GQ's "On The Rocks" segment, check out 2Chainz and Lil Pump break down their jewelry collections.

We Recommend
  • Players at the Australian Open Are Serving More Ways Than One
    • Style
  • UGG’s New Collection Can Weather Any Storm
    • Style
    • sponsored
  • How Analog Watches Became the Culture's Favorite Accessory
    • Watches
  • Audemars Piguet & KAWS Created the Definitive Wrist COMPANION
    • Watches
  • Audemars Piguet x Keinemusik Are Redefining the Art of Time
    • Watches
What To Read Next
  • Actually, Fendi's $1,500 Luxury Red Wing Boots Are Kind of a Steal
    • Footwear
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
  • Even in Stealth Mode, Nike's Outdoor-ish Cross-Trainer Looks Almost Too Good
    • Sneakers
  • Shrinking UNIQLO's Best Bag Is the Only Way to Make It Bigger
    • Style
  • UNDERCOVER & Bunney Are Locked In, Rabbit Jewelry Included (EXCLUSIVE)
    • Style
  • A Classic New Balance Soccer Shoe Has Been Samba-fied
    • Sneakers