Highsnobiety
Double Tap to Zoom

Entertainment icon Snoop Dogg follows Chris Brown and Kehlani by becoming the latest star to collaborate with German retailer SNIPES.

Snoop Dogg's unique attitude is a perfect match for the laid-back and casual look of the pieces. The Spring 2017 collection features T-shirts and hoodies in on-trend seasonal colors such as purple, green and yellow. The sneaker and streetwear specialist offers large box logo options alongside more subtly embroidered styles.

To celebrate the collection, SNIPES and Snoop Dogg have teamed up on a motivational new video. “It’s cool to set goals and strive to achieve them but nobody should determine when your journey is over,” Snoop advises. "Work hard and hustle harder but never forget who you are and where you came from.”

The collection is available from SNIPES’ website and selected stores from February 11.

Check out the German hip-hop group who collaborated with SNIPES last year.

We Recommend
  • Fashion Gods? No, Fashion Dogs
    • Style
  • Crocs Is Putting Dogs in Clogs
    • Style
  • Snoop Dogg Is the Best-Smelling Celebrity at the Olympics
    • Beauty
  • Calling All Dandy Dog Walkers! Pharrell & LV Have Something for You
    • Style
  • Dogs Are the Main Character at Cannes
    • Style
What To Read Next
  • Paul Mescal Likes His Knits Like He Likes His Shorts: Teeny-Tiny
    • Style
  • How Analog Watches Became the Culture's Favorite Accessory
    • Watches
  • Saucony’s Chunked-up Trail Sneaker Graduated From the School of HOKA
    • Sneakers
  • Kiko Kostadinov’s Lowkey Second Brand Makes a Lowkey ASICS Sneaker
    • Sneakers
  • This Bauhaus Coffee-Making Set Is So Hi-Tech, The Kettle Has Wi-Fi
    • Art & Design
  • ‘Beast Mode’ Fragrances Aren’t Just For Bros
    • Beauty