Inside Our Party With Genesis x Soho House In Sydney
As Australia thawed out from the clutches of a cold winter, we teamed up with Genesis and Soho House to create an event to showcase homegrown icons in Sydney. Cozied up in the halls of the Museum of Contemporary Art, panoramic views of the famous Opera House and Harbor Bridge glistened as we got down and dirty with some of Australia’s hottest musical acts.
Celebrating the launch of the hyped Genesis GV60, its first dedicated electric vehicle, alongside electrified versions of the GV70 and G80, the venue featured the cars and a flowing digital installation by composer + artist Jesse Woolston.
Surrounding the intimate stage setting, the piece was inspired by the idea of electricity - exploring how it not only powers our vehicles, but also inspires innovation and wonder through its impact on light. The shifting composition bounced light intricately off the Genesis vehicles that were on display, while attendees were able to explore the EV range closely and get a hands on peek with the slick interiors.
Complemented by the futuristic and sleek silhouette of the Genesis X Speedium Coupe, a concept car which was on display straight from Korea, the stage was set for an epic night.
With a musical line-up curated by Soho House, championing Australian talent throughout, the room packed out with a mix of guests from all across the creative community who were keen to see a showcase of their local favorites. Picante de la Casa cocktails flowed as Sydney’s Planet Trip Records bossman DJ Mike Who warmed the crowd up. Masked quartet Glass Beams then came through hypnotic live set that briefly transported the venue to another dimension.
Soho House go-to Tom Yeti followed with a subdued, yet vibey, DJ set to cool the crowd down. The energy then ramped up again with hip-hop rising stars Dante Knows, Gold Fang and Raj Mahal, who got everyone on their feet chanting to back to back anthems. To wrap up the evening’s antics, Ayebatonye closed the night with a bone-rattling set covering everything from Chicago House to Gqom.
It was a true showcase of the creative energy emanating from Sydney after two years of lockdowns, with live concerts only recently returning, and the perfect way to welcome the innovative Genesis EV range into the Australian market by elevating the homegrown pioneers of the local scene with Soho House.
Check out more from the event below:
