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Since his debut at London Fashion Week in 2021, S.S.DALEY has been the name on everybody’s lips when it comes to emerging British designers.

The Liverpudlian — whose full name is Steven Stokey-Daley — won last year’s LVMH Prize for Young Fashion Designer, and has since become renowned for his British upper class-inspired clothing.

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Luxury yet understated, traditional yet modern, S.S.DALEY's collections are in a world of their own — a nautical one at that.

In short: S.S.DALEY is fast becoming a household name, so much so that his FW23 “Lost at Sea” presentation was one of the most highly-anticipated ahead of this season’s London Fashion Week.

And, spoiler alert: it delivered.

Opened with an Alfred Tennyson poem read by none other than the Sir Ian McKellen, the show was both rational and emotional in equal measure — and another in-depth lesson in how to style ready-to-wear nautical apparel.

For a label famously favored by Harry Styles, S.S.DALEY’s gear is fairly subtle. Albeit in a luxury way. From preppy shirts, knitwear, and typically relaxed tailoring, FW23 is another example of traditional design, reimagined for the modern day.

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At just 25 years old, there’s undoubtedly plenty more to come from Steven Stokey-Daley, both for his eponymous label and beyond. I, for one, am here for the journey. Buckle up.

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