Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

Supreme has just taken to Instagram to upload a new video featuring New York City DJ and radio host Funkmaster Flex.

Uploaded with the caption "FUCK THE FAKES' -Funk Flex," the video shows Flex on a tirade against fakers behind a Hot 97 microphone. Flex preludes by stating "The originators will always continue to stand, always continue to move forward," before getting straight to the point by declaring "The fakers continue to fake" and "We callin' out the fake." Check out the clip in its entirety above.

New York City's Supreme - and its beloved bogo - has been plagued by copycat brands for years, with the most recent and prominent example being Supreme Italia, announced as a collaborative partner by Samsung, before the partnership was later cancelled after backlash. Shops selling bootleg Supreme have also popped up in China and Spain. Supreme has been largely unsuccessful when attempting to quell other brands using similar logos in other parts of the world, as Supreme New York City missed out on seeking comprehensive trademark protection in other territories at an early stage.

Stay updated for more news on Supreme's forthcoming SS19 collection as it arrives.

We Recommend
  • Rooted in Reality with Dove
    • Beauty
    • sponsored
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Supreme Takes Nike's Craziest Clog for a Ride
    • Sneakers
  • The Best Video Games Are Fashion
    • Culture
  • Tyler, The Creator for Supreme? Finally
    • Style
What To Read Next
  • Chopova Lowena's Whimsical World Now Features Fragrance
    • Beauty
  • Nike's Latest (& Most Handsome) Cross Training Shoe Looks Hike-able
    • Sneakers
  • For Valentino, New Year Beginnings Are Best Served With Old Traditions
    • Style
  • It Took Jordan Brand to Unlock the Fashion Potential of PSG Merch
    • Style
  • Louis Vuitton's Next Big Sneaker Is Pharrell + (adidas x Nike)
    • Sneakers
  • Levi’s All-New Blue Tab Line Is Bossed-Up Denim
    • Style