Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

Supreme teased its new season earlier this week with a video depicting the controversial hologram of Tupac Shakur from Coachella 2012. In the clip, the rap legend's clothing has been edited so that he appears to be wearing Supreme boxers. The video arrived just before the brands' SS20 lookbook dropped in full, a collection that will pay homage to the musician across various standout pieces.

The initial "hologram performance"  – orchestrated by Dr. Dre and Snoop Dogg, who closed that year's festival as headliners – was reported to cost between $100,000 and $400,000 to produce. To this day, it remains a thorny talking point because of the precedent it set on bringing performers "back to life." While most commenters on Supreme's Instagram post above appeared to be excited at the news, there were a few who shared their reservations.

You can revisit the performance from Coachella in 2012 below and check out Supreme's Spring/Summer 2020 drop here.

Your Highsnobiety privacy settings have blocked this YouTube video.

 

We Recommend
  • When Did Streetwear Get So Grown-Up?
    • Style
  • The Line Between Skiwear and Streetwear Is Increasingly Blurry
    • Style
  • Streetwear Has Lost Its Popularity. Is That a Good Thing?
    • Style
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Supreme Takes Nike's Craziest Clog for a Ride
    • Sneakers
What To Read Next
  • Ulysse Nardin & Amoureuxpeintre Just Dropped the Boldest 'Blast' Yet
    • Watches
  • Nike's Most Approachable Sneaker Looks Delicious in Mocha-Flavored Leather
    • Sneakers
  • Audi’s Electric Off-Roader Is Designed To Be "Highly Emotive"
    • Design
  • The Great Air Jordan 3 Gets a Super Crisp Pair of "Lucky Shorts"
    • Sneakers
  • Remember the adidas Samba? It's a Cutesy, Flat-Soled Mary Jane Now
    • Sneakers
  • A Wild ASICS Football Jersey Inspired Lack of Guidance's Fiery Sneakers
    • Sneakers