Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

Supreme teased its new season earlier this week with a video depicting the controversial hologram of Tupac Shakur from Coachella 2012. In the clip, the rap legend's clothing has been edited so that he appears to be wearing Supreme boxers. The video arrived just before the brands' SS20 lookbook dropped in full, a collection that will pay homage to the musician across various standout pieces.

The initial "hologram performance"  – orchestrated by Dr. Dre and Snoop Dogg, who closed that year's festival as headliners – was reported to cost between $100,000 and $400,000 to produce. To this day, it remains a thorny talking point because of the precedent it set on bringing performers "back to life." While most commenters on Supreme's Instagram post above appeared to be excited at the news, there were a few who shared their reservations.

You can revisit the performance from Coachella in 2012 below and check out Supreme's Spring/Summer 2020 drop here.

Your Highsnobiety privacy settings have blocked this YouTube video.

 

We Recommend
  • The OG Streetwear Denim Brand Gets a New Lease on Life
    • Style
  • Martine Rose's Clarks Walk on the Wild Side of Dress Shoes
    • Style
  • Fashion's Favorite Bootleg Music Merch, Made Official By Supreme
    • Style
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
  • Finally! Clothes for Bike-Riding, Streetwear-Shopping SpongeBob Enjoyers
    • Style
What To Read Next
  • Nike's Next Video Game-Inspired Air Max Sneaker Goes Goldeneye
    • Sneakers
  • Swiss Watchmaking's Mad Scientist Makes Time Glow & Flow
    • Watches
  • The Imperfect Perfection of a "Rare" Jordan Sneaker
    • Sneakers
  • The Beautiful Humility of Margaret Howell, One of Fashion's Rare Geniuses
    • Style
  • An All-New Cartier Watch That Has Old-School Collectors Drooling
    • Watches
  • The Perfect Matcha-Flavored Nike Dunk Does Exist
    • Sneakers