With Archival Keith Haring Artwork, Swatch "Breaks Free"
Swatch and Keith Haring have a fascinating relationship that dates back to their shared come-up in '80s New York. Swatch's "Break Free" collection cements that relationship, reviving some archival artwork to seal the deal.
The three-piece watch collection utilizes a square-faced shape from the NEW GENT BIOSOURCED line, most wearing Haring's original pen and ink sketch that was originally utilized to create 1986's Modèle avec Personnages watches.
"While the figures are picked out in ink, the original pencil drawings and artist’s notes are clearly visible," Swatch said in a press release. "Even the important addition of the words Swatch and Swiss — signifying that the watch is Swiss made today as it was in 1985 — are clearly visible in Haring’s own handwriting."
Haring and Swatch's intimate bond was formed at the Swatch World Breakdance Championship in 1984, 40 years ago as of 2024. Haring was one of the judges for that event, presiding over a historic union of street art, street culture, and street style.
The "Break Free" capsule takes on three forms: "Breaks Off" (a watch directly inspired by Haring's breakdancing poster design), "Break Loose" (a striking monochromatic iteration of the design), and "Break Time" (a new iteration inspired by the Schmid and Muller-designed "Breakdance" timepieces gifted to the winners of the breakdancing competition).
These watches are also equipped with Swatch PAY!, built-in tech that allows the wearer to bond their watch with a payment account so they can pay using only their watch, no wallet or phone necessary.
"At Swatch, we’re excited to give you the time, space and freedom to BREAK FREE and express yourself fully," the company said. "It’s time to make moves!"
The Break Free watches are available from October 3 on Swatch's website and stores.
