Swatch to Drop New Timepiece Made for the Brains Behind Bond, Q
On the back of their recent 007 themed collection and marking the April release of the new James Bond feature film, 'No Time To Die', Swatch continues their colorful collab tradition with a special edition timepiece inspired by James Bond's go-to gadget guy, Q.
Dropping on the March 5 the Q pays homage to the brains behind Bond's spy tech and souped-up vehicles and is the first Swatch to ever feature in a James Bond movie adorning the wrist of British actor Ben Whishaw who has played Q since 2012.
Although historically James Bond is more commonly perceived as the more stylish of the two in his sharp suits and flash cars, in our opinion it would be the more toned down, knitwear obsessed, and quintessentially English style of Q that would attract the attention of the sartorially obsessed. The new Q only adds to the characters intellectual low-key fits and can be neatly paired with the FW20 big hitter, the cardigan with ease.
The watch was designed with 'No Time to Die' costume designer, Suttirat Anne Larlarb and was constructed to reflect the characters mix of tradition and innovation, with a tartan plaid brown leather strap, stainless steel bezel, and a sun-brushed dial that shows off the complex mechanism of the timepiece.
The Q drops on March 5 and can be purchased on Swatch.com