Highsnobiety
Double Tap to Zoom

Yesterday, electric car magnate and (sometimes) Kanye friend Elon Musk emerged to celebrate Tesla’s Battery Day, the company’s answer to an Apple Event. The Keynote — hosted by Musk and Tesla SVP of Powertrain and Engineering Drew Baglino — explained how the brand’s new cathodes are going to hit different (without the use of cobalt mined through human rights atrocities), announced company ambitions for a $25,000 car, and teased a glitzy $139,000 Model S Plaid.

The event had the added benefit of being hosted in front of an intensely surreal audience of shareholders, seated (for social distancing reasons) in a crowd of parked Teslas that honked in lieu of applause. (It’s worth Google image-searching this if you want a preview of what Coachella 2021 will look like.)

But one dark and unavoidable mystery hung over the event from its onset: What are those horrible shirts Musk and Baglino are wearing?

For those who didn’t experience them first hand, the matching black tees in question were a far cry from the Issey Miyake tops that Steve Jobs famously wore at his big tech announcements. In fact, the shirts (below) arguably had a number of design flaws that would have initiated a recall if they had been automobiles. To list just a couple: 1) The vaguely “mathy” graphic looked like something designed by your creepy college acquaintance who is way too into the Darren Aronofsky film Pi, 2) A wide, upper-chest graphic is perhaps the most unflattering type of graphic on any figure, since it draws attention to the stretchiest and most awkward parts of a shirt, and 3) No man above 40, especially one with north of a billion in their bank account, should be caught outdoors in any kind of graphic tee.

To add to the tragedy by drawing even more attention to it, Musk took a digression in his speech to explain how the shirts were a “very esoteric” representation of the breakthrough "tabless" battery structure being heralded in their announcement. And while the shirt is not yet on Tesla’s merch site, a (highly recommended) perusal of its offering reveals that the Battery Day design shares a distinct “aging Matrix fan” vibe with other Tesla shirts, such as the Cybertruck Bulletproof Tee.

And for those looking to stan cobalt-free car batteries in high style, the Tesla Logo Hat in black is clearly the pick of the litter.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • Aimé Leon Dore's Beautiful New Balance Dad Shoes Are Worth the Wait
    • Sneakers
  • The Best High-Quality Blank Sweats in Streetwear And Beyond
    • Style
  • On Their 5th Anniversary, Aimé Leon Dore & New Balance Unleash a Flurry of Sneakers
    • Sneakers
  • The $15,000 Aimé Leon Dore Jacket, Explained (EXCLUSIVE)
    • Style
  • Natasha Stagg's Soft White T-Shirts
    • Culture
What To Read Next
  • Snidel's Beiged-Out Nike Shox Is Down to Earth
    • Sneakers
  • The Future of Fashion? Good Clothes
    • Style
  • Nike’s Bubble-tastic, Most Advanced Air Max Is (Finally) Arriving
    • Sneakers
    • sponsored
  • A Beefy, Teched-Out Crossover Sneaker Is HOKA’s Idea of “Simple”
    • Sneakers
  • Ulysse Nardin & Amoureuxpeintre Just Dropped the Boldest 'Blast' Yet
    • Watches
  • The Fashionization of New Balance’s Super-Flat Climbing Shoes
    • Sneakers