Highsnobiety
Double Tap to Zoom
the-north-face-maternity-collection-fw21- (17)
Goldwin
1 / 19

Brand: The North Face Japan

Season: Fall/Winter 2021

Buy: Online at Goldwin's website

Editor's Notes: Getting dressed is a family affair, at least for The North Face.

The brand's Japanese imprint released a comprehensive maternity and paternity collection for FW21, comprised of baby bump-friendly outerwear and a selection of items that will keep tiny fashionistas cozy, once they've exited the womb.

Designed for use with TNF's baby carrier, a roomy raincoat can accommodate a strapped-on child at the front of the torso or on the back — it's even constructed with a clear "window," so you can check in on your kid without unzipping the entire apparatus.

A maternity-friendly version of TNF's Nuptse puffer works at all stages of pregnancy, as does a selection of fleece dresses and hoodies.

Sized for babies one to three-years-old, the brand's tricked-out carrier folds up and stashes in a small drawstring pouch. A matching infant-sized puffer blanket can be used in tandem with the carrier, a stroller, or by itself.

TNF's decision to launch maternity-wear is wise, considering the small number of performance and athletic brands that offer the category.

In fact, Fortune published an op-ed by Amy Montemerlo Roberts chronicling the writer's difficulty finding outdoor retailers that sell a comprehensive line of maternity clothing.

Sure, both Nike and adidas dabble in natal wear, but TNF occupies a distinct space, thanks to its expertise in outerwear and other cold-weather must-haves. None of TNF's immediate competitors, including Patagonia and Arc'teryx, sell clothing for pregnant customers.

Retailers, take note: why not grab the opportunity to start 'em young?

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • The North Face’s Techy Offtrail Is Beauty & Brains
    • Sneakers
  • Only The North Face Purple Label Can Turn Old Outerwear Into Fresh Masterpieces
    • Style
  • INVINCIBLE Went to North Face's Past for Clean Outdoor Gear of the Future
    • Style
  • Junya Watanabe Made The North Face's Classic Jacket Luxurious (& Leathery)
    • Style
  • UNDERCOVER & The North Face's Off-Road Shoe Has Military-Grade Strength
    • Sneakers
What To Read Next
  • The Fabric of Culture: Crown Royal Taps NOLA-Native Juvenile For An Ode to The Big Easy
    • Culture
    • sponsored
  • Nike's Air Max Football Boot Is a Confusing (But Undeniably Fun) Hybrid
    • Sneakers
  • How Did No One See Margiela's New Creative Director Coming?
    • Style
  • So, What's Vuori, and Why's It Everywhere Now?
    • Style
  • Dark, Twisted & Technical: HAVEN Debuts a Stealthy ASICS Capsule
    • Sneakers
  • Cowboys Versus Aliens Versus Anxiety: Paris Men's In A Nutshell
    • Style