Todd Snyder's L.L. Bean Collaboration Reboots a Classic American Brand
Todd Snyder Fall/Winter 2020 Men’s. New York, NY. Editor’s Notes Just after we published an article about how much of an underrated label Maine-based L.L. Bean is, Todd Snyder's Fall/Winter 2020 collection puts the heritage brand back into the forefront of the menswear zeitgeist. Given Snyder's penchant for the “classics-with-a-twist” take on Americana that characterizes his label and his tenure at J. Crew, the partnership is a match made in Maine.
The 40-piece capsule collection marks the latest attempt for L.L. Bean to court fashion-forward consumers. Certain menswear heads will remember the L.L. Bean Signature line from a few years ago, once helmed by rebel-prep purveyor Alex Carleton (now creative director at Filson). Snyder's take on the label introduces some new renditions of the signature Bean Boot, mixing in military influences and wild pops of color for a welcome update on a tried-and-true Northeast style staple. Snyder also reinvented another popular L.L. Bean piece, the Boat and Tote bag.
Outdoor elements get referenced and repurposed in the rest of the collection, like blaze orange suits, lumberjack plaid anoraks, and plenty of camouflage made for anything but blending in.
“As a Midwesterner, I am inspired by Maine’s raw natural beauty, from the mountains and forests to the lakes and rivers to the rocky Atlantic coastline,” says Snyder in a press release. “Fall 2020 is all about suiting up for adventure — sartorial or otherwise.”
And certainly, some of the most stylish pioneers came out to the show. Styled by Jim Moore, the legendary creative director at GQ, attendees also included the eminently fashionable Andre 3000, who came through rocking a Denim Tears hoodie. Highsnobiety Shopping List Todd Snyder x L.L. Bean “Bean Boot” Sweater
An homage to a menswear mainstay that goes well with your Bean boots.
Camouflage Fleece Set
This cozy set is a must-have next season, and also work great as separates.
Sherpa-Lined Topcoat
Channeling the wild west, this coat might as well come with a cowboy hat and a western shirt.
Blaze Orange Camo Sweatsuit
The bright turtleneck on these coordinates set it apart from your run-of-the-mill sweatsuits.
Lumberjack Plaid Down Anorak
Biggie's famed “red-and-black lumberjack with the hat to match” gets a heritage-inspired update.
