The World's Most Controversial Shoe Finally Got Its Toe in the Door
Toe shoes. Instant revulsion. Or so it once was.
Toe shoes are one of the unholy garments, along with fedoras and cargo shorts, that activate an instinctual fight or flight response. It's like staring at the sun: you can't really put into words how it hurts your eyes, it just does. Well, maybe you can put it into words.
Toe shoes have been called "foot condoms" and"the most embarrassing footwear ever designed." Even society's Overton window shifted to normalize formerly divisive footwear like Crocs clogs and Birkenstock sandals, the humble toe shoe has remained verboten.
Or has it?
The world's most controversial shoe finally got its toe in the door of fashion. That's quite a feat. Especially for feet.
The Vibram Five Fingers shoe was unleashed upon the world in 2002 in a bid to create a minimalist shoe for barefoot runners. The market was there, the fans are still buying, and the rest of the world has never ceased recoiling in horror.
Proponents of the Vibram Five Fingers (VFF) posit that there are scientific or natural benefit to wearing toe shoes, though science doesn't often back those claims up.
So, you're left with the looks. To VFF truthers, that's a plus.
"People are 'abhorred' by 'freaky' toe shoes," says Dirk, a Netherlands-based VFF collector who, appropriately, goes by @VFFcollector on Instagram. "Whenever a child tells me I have weird shoes, I ask them why they think I have weird shoes. 'Because they have toes.' Then I go: 'Don't you have toes?' 'Yes.' '...So then it's you wearing weird shoes.'"
Balenciaga, which once specialized in redeeming the irredeemable, likely had a similar thought. It released knowingly wild toe shoes in 2020 for $1,300, about 13 times the price of your average VFF model.
Japanese footwear label Suicoke has been pushing streamlined iterations of Vibram's toe shoes for nearly a half-decade. It's even taken the style to the gonzo extreme with Midorikawa (painted toenails) Otto 958 (corporate toe shoes), and TAKAHIROMIYASHITATheSoloist. (dad-sneaker-toe-shoe hybrid)
None of these efforts changed toe shoes' reputation much, even among existing VFF enjoyers.
"I do like the Suicoke shoes, because of the original coloring and also the exclusivity. I do wish they were cheaper, of course," says Dirk.
But we now exist in a post-irony age, where JNCOs are genuinely cool and football boots are fashion. Nothing is sacred — or, perhaps, everything is, including toe shoes.
Perhaps an evolution (or devolution) of the broader culture's fixation on flat footwear, toe shoes are actually in. They're actually one of the top-five hottest products of the season, for one, and several models are toe-tally (sorry) sold out online. Not bad for foot gloves that retail anywhere from $120 to $200.
Five Fingers has found a newfound toe-hold with young people uninterested in prior generations' stylistic stigmas.
Widespread acceptance of Maison Margiela's tabi shoes likely helps, as does widening interest in semi-weird flat footwear like Nike's tabi-toed Air Rift and adidas' leather slippers. But, in a post-balletcore world, there's clearly a hunger for something flat, flashy, and freaky.
Vibram's ballet flat-style toe shoe is appearing at global fashion weeks, typically a first sign of broader trends to come. Toe shoes even hit the runway for Coperni SS25. Rosalía-approved designer Zoe Gustavia Anna Whalen recently called them "the future."
A pretty far cry from the VFF's formerly frosty reception. It makes you wonder: What made toe shoes so upsetting in the first place?
"This 'original' body image with 'toe feet' instead of 'amputated hooves' is what evokes a strong sentiment," suggest Dirk, the VFF superfan. "For some, evidently, the confrontation between their corrupted body image and nature is 'too much.' For more open-minded people, it evokes curiosity and wonder."
Not to step on anyone's toes or anything.
This article was published on September 24, 2024, and updated on July 31.
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