Highsnobiety
Double Tap to Zoom

Tokyo 2020 Olympic organizing committee has released this year's new pictograms covering all 33 Olympic and Paralympic sports. And, for the first time in the Games' history, they're animated.

Designed by Masaaki Hiromura, the pictograms were first teased in March 2019. The designs feature static retro-style images inspired by the 1964 Tokyo Games. The new animated pictograms were created by motion designer Kota Iguchi and his team, who spent over a year working on the project. The designs also incorporate five traditional Japanese colors — kurenai, ai, sakura, fuji, and matsuba.

"The new kinetic sports pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions," Iguchi said in a press release. "We hope they will be passed on to future Games as a legacy for the future, as well as inspiring video designers in other countries."

The new pictograms will be used across the Tokyo 2020 website as well as its social media channels. Watch the new pictograms in motion below.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Even the Athletes’ Watches Are Olympics-Tier at Paris 2024
    • Watches
  • Y-3's Stylish Running Spikes Keep on Winning Gold
    • Sneakers
  • Even the 2024 Olympics Photographers Are Dripped Out
    • Style
  • Why the 2024 Olympics Are the Most Stylish Games Ever
    • Style
  • At the 2024 Olympics, Beauty Brands Put Their Game Face On
    • Beauty
What To Read Next
  • Nike Knows Its New Incredibly Chunked-Up Air Max Sneaker Is a Shocker
    • Sneakers
  • At Last, Big Boot Season Is Finally Here
    • Style
  • New Balance’s “Dunk” Skate Shoe Grows a Delicious Mushroom Exterior
    • Sneakers
  • Meet Tyler the Creator's Le Fleur Jogger, an All-New Super-Flat Converse Sneaker
    • Sneakers
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Nike’s $450 Swarovski Air Max Is Its Flashiest Air Max
    • Sneakers