Travis Scott's Signature Jordan Shoe Is Finally Here With a Wild Launch
Travis Scott's Jumpman Jack, his first signature Jordan sneaker, is here...and already sold out.
As Travis Scott took the stage the 2024 Grammys on February 4, the musician's brand-new Jordan shoe shock-dropped in the same breath on Travis Scott's website.
After months of teases and leaks — plus a quiet Cannes debut — this is our first true confirmation of Scott's new Jumpman Jack sneaker collab getting a proper release, ahead of a more official drop.
Jordan Brand even updated its Instagram profile picture with a collaborative Jumpman logo featuring Scott's signature three lines to drive the point home.
This is a big launch, people.
Scott's debut Jumpman Jack sneaker launched in a "Sail" colorway, a look frequently worn by Scott throughout his "Circus Maximus" tour (amongst other unreleased colorways).
In the same vein as Scott's other Nike collabs, fans quickly snapped up Scott's latest sneaker, selling it out almost instantly during its sudden launch on Scott's website.
The shoes retailed for a cool $200 and are currently reselling for anywhere between $3,000 and $4,000 on resale sites. Wild.
Even wilder, pairs actually are reselling for upwards of $1,300. That's over six times over the original, FYI.
However, this is pretty standard stuff for Scott's Nike sneakers. His Fragment Jordan 1s and paisley Dunks have been known to go for thousands on the post-retail market., for instance $1K for sneakers makes me clutch my pockets (more power to the committed sneakerheads that possess such coins).
For those who weren't able to successfully check out at the speed of light, don't worry. As we've seen, there are plenty more colorways lined up for Scott's signature sneaker, some of which are expected to drop in 2024. Plus, a wider release on Nike's site or SNKRS app seems inevitable.
Indeed, based on the Jordan Brand's "coming soon" trailers, Scott's Jumpman Jack "Sail" sneaker will see another launch at Nike. There's no specific Nike release date for Scott's Jumpman Jack shoe yet but something tells me "soon" means a closer date than we think.
It's worth pointing out that Michael Jordan's birthday is on the horizon (February 17) and the anticipated Jordan 4 "Bred Reimagined" expected to launch the same day.
Why not also make it the ragers' special day and throw in the Jumpman Jack release while we're at it?
