Highsnobiety
Double Tap to Zoom

It seems like Donald Trump gave us “covfefe" just yesterday, but now the Twittersphere has a new Trumpism to laugh at. Behold the “Tim Apple” incident.

It all happened on Wednesday when President Trump mistakenly referred to Apple CEO Tim Cook as “Tim Apple,” because names, like policy making, can be tricky.

Cook isn't some small-time player, of course. The president was actually thanking him for the billions of dollars the tech company contributes to the American economy. Trump said, “You really have you’ve really put a big investment in our country. We appreciate it very much, Tim Apple.”

Ouch. Someone getting your name wrong has got to hurt, even when you're one of the most powerful businessmen in the world. Tim Cook got in on the joke the following day, trading in his last name for an Apple logo symbol on his Twitter Display name.

Of course, it wasn't just Cook who got in on the action. We’ve rounded up the best memes for you to enjoy below.

It's an honor, Mr. Real Donald Trump

Your Highsnobiety privacy settings have blocked this Twitter post.

Now Sashay away Donald Hotel

Just debriefing with Joe Lawn

Your Highsnobiety privacy settings have blocked this Twitter post.

Ummm, learn the difference

Think of it as a presidential flex

Your Highsnobiety privacy settings have blocked this Twitter post.

Has someone told Mark Facebook?

Your Highsnobiety privacy settings have blocked this Twitter post.

New Tinder bio

Your Highsnobiety privacy settings have blocked this Twitter post.

We have a new overlord

Your Highsnobiety privacy settings have blocked this Twitter post.

Sicko mode

Your Highsnobiety privacy settings have blocked this Twitter post.

Goodwill Trumping

Your Highsnobiety privacy settings have blocked this Twitter post.
We Recommend
  • Beef Fat, Emu Oil & Salmon Sperm: Beauty’s Sudden Appetite For Animals
    • Beauty
  • Why Do We Care What Politicians Look Like?
    • Beauty
  • A$AP Rocky, Donald Glover, Rick Owens... Moncler Genius' Next Line-Up Is Stacked
    • Style
  • Stone Island’s Techy Cardigan Is Fit for a President
    • Style
  • Not In New York Is Taking Over The Big Apple
    • Style
What To Read Next
  • Pharrell & NIGO’s Louis Vuitton Collection Is Over a Decade in the Making
    • Style
  • AURALEE's Next Great New Balance Shoe Is a Court Classic Gone Luxe
    • Sneakers
  • adidas Sambas Go Elegantly Chunky With a ‘90s Skate-Ish Makeover
    • Sneakers
  • HOKA’s Trail-Ready Formal Shoe Is the Final Boss of Sneaker-Loafers (EXCLUSIVE)
    • Sneakers
  • Xavi Simons Is the Netherlands’ Next Great Hope
    • Style
  • From Nike to Salomon, Browse This Week's Best Sneaker Releases
    • Sneakers