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Highsnobiety’s Valentine’s Day Gift Guides are updated weekly in order to take new products, availability, and quantities into account. Click here to explore the rest of our guides.

Whether you’re gearing up for the night of your life or looking to splash a little cash on some well-deserved self-care, fragrances are the way to go. Be it a cologne, eau de parfum, or eau de toilette, the right scent is going to make or break any romantic plans this Valentine’s Day.

What’s more, given scents’ strong link to memory, you stand to leave a lasting impression this year if you get it right. And although people praise the allure of one’s natural smell, this has a high potential to go fantastically wrong. As the above image proposes, Love stinks, but you don’t have to.

So, ditch your natural allure, and pick up one of the fragrances below to wear this Valentine’s Day.

Le Labo Thé Noir 29 Eau de Parfum

LE LABOThé Noir 29 Eau de Parfum
from $192
(Available at 6 Merchants)

Combining light notes of bergamot, fig, and bay leaf with heavier cedarwood, vetiver, and musk overtones, Le Labo’s latest perfume is dry and leafy. If you’re looking for something stern and sophisticated, you needn’t look any further.

Kilian "My Kind of Love" Eau de Parfum

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KilianMy Kind of Love Adults Eau De Parfum
$126
Buy at Selfridges & Co.

Killian Hennessy's latest fragrance, "My Kind of Love," combines sweet scents of fig milk, cedarwood, and vanilla. Hennessy said his goal was to create a fragrance that would end all lovers' quarrels. How? In the bedroom, of course.

Yves Saint Laurent "Libre" Eau de Parfum

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Saint LaurentLibre Eau De Parfum
from $61
(Available at 3 Merchants)

Yves Saint Laurent's "Libre" is sure to leave a mark on your Valentine, thanks to the fresh notes of orange flowers combined with the bold aroma of lavender. Its scents of jasmine oil, vanilla, cedarwood oil, and ambergris should also help set the mood.

Escentric Molecules "Kinski Kinski" Eau de Parfum

ESCENTRIC MOLECULESKinski Kinski
$159
Buy at antonioli

Inspired by German actor Klaus Kinski, Escentric Molecules' perfume is perfect for those into warm and decadent scents. From nutmeg and cedarwood to musk and amber, this perfume promises to be as sensual as ever.

Etat Libre D'Orange "Tom of Finland" Eau de Parfum

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Etat Libre D’OrangeTom of Finland Eau De Parfum
$146
Buy at Selfridges & Co.

Tom of Finland was an artist best known for his super-masculine homoerotic art. Etat Libre D’Orange's latest fragrance is an ode to the icon and, according to the brand, it smells like birch leaves, cypress, suede, and musk. Online reviewers, though, all agree on one thing — it smells like "leather and condoms."

Gucci "Guilty Love" Eau de Toilette

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GucciGuilty Love Eau de Toilette
$76
Buy at Nordstrom

If you're looking for a fragrance that's both energizing and sexy, you can stop scrolling. Gucci's "Guilty Love" is just that, thanks to the fresh notes of ginger, mandarin, and pepper, mixed with patchouli, lavender, and geranium.

Tom Ford "Grey Vetiver" Eau de Parfum

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Tom FordGrey Vetiver Eau de Parfum
from $95
(Available at 4 Merchants)

This is for the more mature and classy fella. Tom Ford's "Grey Vetiver" is meant to smell like a luxury resort and includes vetiver, of course, as well as citrus and cedarwood. Though it's more of a spring/summer vibe, you can make an exception for V-Day.

Creed "Irish Tweed" Eau de Parfum

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Creed'Green Irish Tweed' Fragrance
$310
Buy at Nordstrom

Another classy choice. Creed is always front of mind when thinking of grown-up colognes, and for good reasons. Whatever your Valentine's Day plans are, you can't go wrong with "Irish Tweed," one of the brand's signature offerings.

Prada "L'Homme Prada" Eau de Toilette

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PradaL'Homme Prada Eau de Toilette
from $80
(Available at 4 Merchants)

Eaux de toilettes don't usually last long, but this Prada option is an exception to the rule. Its notes of patchouli and geranium will stick around for a while, so spray lightly (unless your partner is into overpowering smells or whatnot).

Byredo La Sélection Valentine Eau de Parfum Set

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ByredoLa Sélection Valentine Eau de Parfum Set
from $180
(Available at 3 Merchants)

Containing six of Byredo’s best-selling fragrances, the Valentine Eau de Parfum Set is ideal if deciding for a single scent is too much of a commitment next to the mosaic of romantic responsibilities you surely have on your plate right now.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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