Vespa's 946 Dragon Burns with Bright Neon
Hong Kong is a dynamic and visually striking city that incorporates a diverse range of architectural styles and natural landscapes. The cityscape is characterized by a vibrant blend of modern skyscrapers, traditional Chinese architecture, and bustling urban life. The skyline often features buildings with sleek, reflective surfaces, creating a shiny and metallic appearance. The streets are alive with the energy of a multicultural metropolis, with neon signs, bright lights, and a constant flow of people.
In terms of colors, Hong Kong showcases a variety of hues, from the warm tones of traditional buildings and the vibrant signs of street markets to the cool blues and greens of the surrounding harbor and lush green hills. The cityscape can transition from the bold and energetic colors of the urban areas to the calming tones of nature as you move towards the outskirts.
Bringing its unmistakable Italian flair to Hong Kong, Vespa ushers in a new era by introducing the exclusive limited-edition Vespa 946 Dragon and its accompanying Dragon Varsity Jacket, paying homage to the Lunar New Year.
Embracing the mythical dragon, a symbol of unparalleled power and prosperity, Vespa hosted a Lunar New Year celebration event at Hong Kong's PMQ, a mixed-use arts and design hub. The event, attended by notable personalities like Thai actor Bright, actress and model Kanyawee Songmuang (Thanaerng), and Hong Kong’s own MC Cheung, unfolded in an immersive neon light tunnel, setting the stage for a memorable experience.
Inside a customized neon green cargo container, guests had an exclusive preview of the Vespa 946 Dragon alongside a live DJ performance by DJ Xiaolin, infusing the evening with excitement and vibrancy.
Inspired by the design of the Vespa 946 Dragon, the jacket, featuring ribbed wool and nappa leather sleeves, boasts an emerald green dragon motif, prints, and embroideries on the left pocket and back panel. The front panel proudly displays Vespa's iconic V monogram alongside an ancient Chinese proverb, creating a unique and symbolic piece that resonates with the bold ethos of the Year of the Dragon.
Limited to just 1888 items, the Vespa 946 Dragon itself is adorned with a vibrant emerald green dragon motif, elegantly winding its way around the livery, capturing the essence of this special edition.