5 Ways To Win Summer Thanks To Blauer
This SS25, Blauer is going all out with not one but five different lines for both men and women. Yes, you heard that right, 5! Blending elegance, tech innovation, and all the practical details you need to keep up with your busy schedule, the collections are perfect for a day in the city and an outdoor adventure — Blauer really said ‘I got you’.
The first line B. Essential is all about classic silhouettes with a technical twist. For menswear, this means outerwear like shell jackets and classic bombers in rubberized nylon and natural fiber blends with colors ranging from sand green to yellow plum. The womenswear ranges from structured blazers to breezy trench coats and relaxed-fit pants in different pastel tones and neutral shades.
The next drop, B. Urban Police, takes Blauer’s American DNA and mixes tactical aesthetics with luxury streetwear. The result? Rugged cargo trousers, waterproof heat-molded jackets, and graphic-infused sweatshirts. For women, tailored blazers and dresses arrive in stretch fabrics that blend NYC-inspired streetwear with a uniform-inspired elegance.
For those who love adventure, the B. Department line is your new go-to. Decked out in earthy tones, the men’s collection delivers uniform-inspired outerwear that's as tough as it is stylish. Featuring high-density nylon and garment-dyed cotton for comfort, these pieces are the perfect transitional-wear, lasting from sunrise hikes to late-night city strolls. The women’s lineup brings workwear-chic with jackets and dresses dotted with oversized zips and pockets. Who doesn’t love extra storage?
For the need-for-speed crowd, B. Rider is pure adrenaline (in clothing form). Taking cues from the high-speed world of racing, the line delivers statement jackets in vibrant colors, monogram prints, and a mix of materials like two-layer nylon and leather. For the final line B. Project, Blauer takes us to the year 3000. LED flash pockets (it’s giving futurist explorer) and smart, safety-first details are designed for the modern mover who refuses to sacrifice style for function.
Shop all of Blauer’s SS25 lines now on Blauer.com.
