1017 ALYX 9SM
1017 ALYX 9SM
WHEN WAS 1017 ALYX 9SM FOUNDED?
2015
WHERE IS 1017 ALYX 9SM BASED?
New York, USA, and Ferrara, Italy.
WHO IS THE FOUNDER OF 1017 ALYX 9SM?
Matthew Williams, American fashion designer, and entrepreneur.
WHAT IS 1017 ALYX 9SM (ALYX CLOTHING)?
1017 ALYX 9SM (formerly Alyx clothing) is an American clothing brand and the brainchild of Matthew Williams, which since launching in 2015, has firmly cemented its position at the cutting edge of the international fashion scene.
The label’s innovative designs marry luxury streetwear with high fashion and leatherwear, taking cues from California and NYC skate, punk, and club subcultures from Williams’ youth – with an edgy spin on utility and safety.
The ‘aggressively elegant’ label 1017 ALYX 9SM started out with womenswear, later adding menswear in 2017. (But the first official menswear pieces saw the light of day already in a commissioned capsule collection for Hiroshi Fujiwara In 2016).
WHAT IS 1017 ALYX 9SM CLOTHING INSPIRED BY?
The brand 1017 ALYX 9SM has become synonymous with its usage of advanced technical fabrics and industrial statement accessories, with Williams’ ingenious rollercoaster buckles (inspired by a trip to theme park Six Flags Magic Mountain), spawning a string of trend-setting, must-have accessory drops such as the hyped 1017 ALYX 9SM bracelet.
WHAT ARE 1017 ALYX 9SM SIGNATURE PIECES?
The 1017 ALYX 9SM signature rollercoaster belt didn’t evade anyone or the stylish Berlinesque harness. And everyone clocked the ALYX Chest Rig Bag draped across Kanye West, whilst Bella Hadid has been seemingly inseparable from her ALYX Cross Body Bag.
This has earned the label a slot at Paris Fashion Week and Williams a coveted 2016 LVMH Prize finalist nomination. Williams also counts notable collaborations with Moncler, Nike for the MMW Technical Runner, and Dior Men (creating accessories for Dior’s SS19 collection), with accolades hailing all around. Suffice it to say, 1017 ALYX 9SM has come into its own and rightfully so – independently of the designer’s own star-studded past.
WHO IS MATTHEW WILLIAMS?
Matthew Williams is an American fashion designer who started out in the music industry, working with Kanye West in 2008, and later famously as Lady Gaga’s creative director. (Williams was also working on a Gaga costume design from a sketch by Alexander McQueen shortly before he passed away in 2010.)
In 2011, Wiliams quit his job with Gaga and moved to London, teaming up with legendary fashion photographer Nick Knight. He would later go on to set up social media phenomenon/DJ collective Been Trill with Virgil Abloh and Heron Preston before starting 1017 ALYX 9SM, which “marks the beginning of finally doing my own thing.”
Williams is also big on sustainability, dropping the ALYX Visual diffusion collection made from entirely upcycled cotton from pre-used clothing in 2018 and revealing a blockchain-powered pilot program in June 2019 in an attempt to tackle supply chain transparency.
WHAT DOES 1017 ALYX 9SM MEAN?
1017 ALYX 9SM (previously ALYX, pronounced “ah-leeks”) is named after Williams’ daughter, the number 1017 is a reference to Williams’ birthday, October 17, and 9SM is taken from the label’s founding studio address in Saint Mark’s Place, New York City.
HOW TO PRONOUNCE 1017 ALYX 9SM?
1017 ALYX 9SM (or ALYX) is pronounced as “ah-leeks.”
WHERE TO BUY 1017 ALYX 9SM?
You can shop 1017 ALYX 9SM directly at 1017 ALYX 9SM online shop.
2015
Matthew Williamson founded the 1017 ALYX 9SM brand, first as a womenswear label.
2016
The First 1017 ALYX 9SM first ever menswear pieces were showcased during the Hiroshi Fujiwara show as a collaboration.
2017
Williamson added a 1017 ALYX 9SM menswear range.
2018
After the ALYX x Nike Air Force 1 collab, 1017 ALYX 9SM teams up with Union on a new AW18 capsule.
2019
Matthew Williams designed the Dior Men’s SS19 accessories collection.
The 1017 ALYX 9SM brand’s AW19 collection is out, featuring a monochrome color palette throughout.
Chunky Swoosh Hero Chains’ collaboration with Nike dropped in February 2019, selling out in a split second with a hefty price tag of $627
2020
1017 ALYX 9SM founder Michael Williams is appointed as Creative Director of Givenchy women’s and men’s collections.
1017 ALYX 9SM teamed up with Moncler on an outerwear collection.
The brand collaborated with Nike on 1017 ALYX 9SM x Nike Air Force 1 in white.
2021
1017 ALYX 9SM X END collaborated on a 14-piece capsule.
Nike and 1017 ALYX 9SM released a new colorway, ALYX X NIKE AIR FORCE 1 high in black and white.
2022
The 1017 ALYX 9SM X Audemars Piguet Royal Oak luxury watch collab is out.
1017 ALYX 9SM and Nike team up once again on a much-hyped Zoom 005 slide, part of the brand’s SS23 collection presented at Milan Fashion Week.
Matthew Williams teases the new 1017 ALYX 9SM FW22 collection.
