Highsnobiety

A.P.C.

A.P.C.

WHO FOUNDED A.P.C.?

The talented and eccentric Jean Touitou founded A.P.C.

WHEN WAS A.P.C. FOUNDED?

A.P.C. was founded in Paris in 1987.

INSTAGRAM

WHAT DOES THE BRAND A.P.C. STAND FOR?

A.P.C. stands for Atelier de Production et de Création, which directly translates to "Production and Creation Workshop" — a core tenet of the French brand.

WHAT IS A.P.C. KNOWN FOR?

Elevated staples and timeless classics. That is how we would describe A.P.C. Comfy turtlenecks, well-proportioned straight-leg pants, plain baseball caps, understated leather goods, and quietly luxe sneakers are all part of the brand's offering. However, the brand's true claim to fame is Japanese raw selvage denim — denim that has not been wet, processed or manipulated in any way before being purchased.

IS A.P.C. HIGH-END?

Though relatively minimalistic, A.P.C.'s top priority is quality at a very attainable price point. You will be able to wear your A.P.C. fit season after season.

IS A.P.C. STREETWEAR?

A.P.C. is one of the first brands to bridge the gap between streetwear and high fashion. The French label has collaborated wide range of brands and collaborators important to the culture, like Nike, Louis, W, Carhartt W.I.P., JJJJound, Kid Cudi, Sacai, and Kanye West.

1987

Tunisian and Jewish fashion designer, Jean Touitou, launches a clothing brand that would later be known as A.P.C.

1988

A.P.C. launches the first women's collection.

1993

By the early 1990s, A.P.C has opened several international stores in stores, including places like Tokyo and New York City.

1995

A.P.C. has its first catalogue orders.

2011

First A.P.C. quilts with Jessica Ogden. Opening of the rue Royale store in Paris, which houses the brand's archives

2014

A.P.C. opens a Paris store and Berlin store.

2018

A.P.C. starts to organizingparades and since 2018 they have been included in the official calendar of the Fédération française de la couture.

2019-2020

A.P.C. and Persol give use an Old Hollywood - inspired collab.

Highsnob sits down with another interview with Jean Touitou.

JJJJound and A.P.C. breaks the internet.

A.P.C. & Brain Dead Create Merch for a 1970s film.

2021

A.P.C. Jean Touitou wants to clear up a few things about selvedge denim.

2022

A.P.C. and BAPE give us one of the best collaborations of 2022.

Lacoste makes tennis gear look as easy A.P.C.

Latest Stories

  • Animal Print Is A Neutral

    • Style
  • A.P.C. Launches Beauty Line Inspired By... Nietzsche?

    • Beauty
  • 32 French Brands Every Highsnobiety Reader Should Know in 2024

    • Style
  • JW Anderson's A.P.C. Collab Has a Story to Tell

    • Style
  • 30 Years on Mercer Street: A.P.C Celebrates Three Decades of Low-Key Cool In SoHo

    • Culture
    • sponsored
  • A.P.C. Celebrates 30 Years Of Minimalism On Mercer St.

    • Style
    • sponsored
  • The Best White Sneakers in Women's Sizes

    • Style
  • A.P.C. (D E F G) ASICS GEL-SONOMA 15-50

    • Sneakers
  • 10 Valentine's Day Gifts Your Loved One Will Swoon Over

    • Style
  • It's Time to Upgrade Your Underwear: Here's How

    • Style
  • Get More BAPE for Your A.P.C Buck

    • Style
  • Phew, It's Almost Time to Start Dressing Properly Again

    • Style
    • sponsored
  • Sandy Satchels: The Best Beach Bags for Boating and Toting This Summer

    • Style
  • Lacoste Makes Tennis Gear Look as Easy as A.P.C.

    • Style
  • Here's the Best Jewelry in Sales From Around the Net

    • Style
  • Shop Our Top Picks from the 24S Winter Sale

    • Style
    • sponsored
  • Protect Ya Neck With the Best Scarves for Winter

    • Style
    • sponsored
  • The Market Bag Is the Latest Style Pariah to be Luxurified

    • Selects
    • sponsored
  • Welcome a Post-Sneaker World With Our Favorite Black Shoes

    • Style
  • Gimme Five x A.P.C. Is a Celebration, Not a Collaboration

    • Style
  • A.P.C.’s Jean Touitou Wants To Clear Up a Few Things About Selvedge Denim

    • Style
  • The Best Bracelets to Buy for Under $150

    • Style
  • These New Pieces Just Joined the Final Hours of the Slam Jam Sale

    • Style
  • The Best Valentine's Day Gifts You Can Buy for Under $50

    • Selects
  • A.P.C. & Persol Throw It Back to Old Hollywood for New Collab

    • Style
  • Warmer Weather Might Be on Its Way, but Boots Are Still on the Agenda

    • Selects
  • The 15 Best Products to Drop This Week & Where to Buy Them

    • Style
  • A.P.C.’s Jean Touitou Is the Original Master of Collaborations

    • Style
  • A.P.C. & Carhartt WIP Revel in the Genteel Elegance of Double Denim for SS20

    • Style
  • What We Learned From A.P.C. and JJJJound's Conversation at Interaction #4

    • Style
  • A$AP-Approved Paisley Isn't Going Anywhere, Shop Our Highlight Pieces Here

    • Selects
  • From Luxe Suitcases to Travel-Size Grooming, Shop Our City Break Checklist

    • Selects
  • Upgrade Your Looks With Our Pick of Luxury Accessories Under $300

    • Style
  • 12 Pieces to Add a Touch of Timeless Minimalism to Your Wardrobe

    • Style
  • The 15 Best Products to Drop This Week & Where to Buy Them

    • Selects
  • These Are Our Favorite All-in-Ones to Cop Right Now

    • Selects
Load More

A. P. C. Highlights

  • A.P.C.’s Jean Touitou Wants To Clear Up a Few Things About Selvedge Denim

    • Style
  • A.P.C. and Outdoor Voices A.P.C.O.V. Is a Match Made in Sportswear Heaven

    • Style
    • sponsored
  • A.P.C. & Carhartt WIP Revel in the Genteel Elegance of Double Denim for SS20

    • Style
  • Where to Shop A.P.C.'s Baseball-Inspired SS19 Collection

    • Style
  • What We Learned From A.P.C. and JJJJound's Conversation at Interaction #4

    • Style