Anti Social Social Club
ESTABLISHED
2015
HQ
Los Angeles, California, USA
FOUNDER
Neek Lurk
BIO
Anti Social Social Club is a streetwear label started in 2015 by Instagram personality Neek Lurk. Started during his time working at Stüssy as Social Media and Brand Marketing Director, the brand channels elements of the founder’s own struggles with mental health issues into a straightforward range of t-shirts, hoodies and accessories. Anti Social Social Club is probably best known for its original logo, a simple, serif typeface manipulated into a wavy form. It’s this design that forms the foundation of the ASSC brand, featuring heavily in collections. Beyond that, ASSC is also well known for its use of bright colors and melancholic phrases, such as “Give me happiness gives me pain”, “Fuck everyone it’s just you in the end” and “Get Weird”. Eschewing typical seasonal releases or proper collections, Anti Social Social Club typically releases several collections a year. These have expanded in size rapidly during the brand’s short existence, and the last drop featured over 60 different items. The brand has also held a number of pop-up shops in Los Angeles. Beyond the main collections, Anti Social Social Club has released numerous collaborations with a number of prestigious brands, such as Mastermind Japan, A Bathing Ape, Vans and Modernica. Collaborations are typically very straightforward, combing ASSC’s original text logo to the partner’s most popular items, such as A Bathing Ape’s camo sweats or Mastermind’s Skull & Crossbones logo.
